Olson's committee spent the most on television advertising in the quarter, with all those payments ($5,122) going to Wsil-tv in Carterville. Table 1 below shows the distribution of how Olson's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Television advertising
$5,122
42.6%
Newspaper advertising
$4,513
37.6%
Social media advertising
$1,240
10.3%
Internet advertising
$640
5.3%
Sponsorships
$500
4.2%
Table 2 below shows the top 10 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Wsil-tv
2018-10-12
$5,122
Television advertising
The Gazette Democrat
2018-10-04
$2,679
Newspaper advertising
SI Dollar Saver, Inc.
2018-11-04
$1,035
Newspaper advertising
The Gazette Democrat
2018-11-29
$702
Newspaper advertising
Harness Digital Marketing
2018-11-02
$640
Social media advertising
Harness Digital Marketing
2018-11-05
$640
Internet advertising
Harness Digital Marketing
2018-10-11
$600
Social media advertising
Union County Democratic Party
2018-10-04
$250
Sponsorships
Williamson County Democratic Central Committee
2018-10-04
$250
Sponsorships
The Gazette Democrat
2018-11-02
$97
Newspaper advertising
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